analytics

State of the Market 1st to 15th September 2012

The picture on the graph below paints the picture of the explosion in the number of enquiries we have experienced in the last fortnight.  Whilst some of this increase in enquiries can be contributed to some new business listings, our ‘Activity’ graph confirms that it is due to a general increase in enquiries.
We’d love to know the true reason behind this sudden spike in enquiries as here are many different theories one could draw.  My personal opinion is that it has a lot to do with the Media and the coverage of the current economic climate.  Whilst economic times are still tough, it has not been so predominate on print, radio and TV as it has been over the previous months.  Therefore the economy’s performance is not as prominent in the prospect’s minds, and thus they feel more comfortable about ‘going into business’.
Will this trend continue?  Our indicators suggest it will, however we never know what is around the corner.  I’d be extremely surprised if we fell back to the lull we have experienced during the last few recent months.