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Sleepy's is a retail franchise network focused exclusively on mattress products. There are 37 outlets throughout Australia. Retail mattress sales in 2009 exceeded $29 million!
The Sleepy's vision is to provide maximum support and benefits to their franchisees and opportunities exist for potential purchasers with appropriate sales skills to establsih Greenfield sites in metropolitan Melbourne. The Sleepy's model is very simple and has a strong reputation for 'expert' advice.
Sleepy's Franchises provide five core-selling features that relate to all customers:
- Sixty night comfort exchange guarantee
- Best price promise
- Free removal of customers old bed
- Bed delivery
- Chiropractic endorsement
Outright purchase price is between $100,000 to $150,000, including stock, fitout and initial franchise fee for a 10 year Franchise Agreement.
The most important priority for Sleepy's is to find an experienced and motivated franchisee. Our experience shows that success in this business is driven by selling skills, product knowledge and adherence to the Sleepy's Sales Process. Franchisees need to see themselves as 'Mattress Experts' and Sleepy's can train them to achieve this.
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